A Study on Influence of Food Bloggers on Consumer Preference

Food bloggers have emerged as the new market influencers on social media in restaurant industry recent years. Their blogs are go-to destinations for individuals to decide where dine, what order, and how worthy a is before visiting it. However, influence of these culinary customers remains unknown. As result, purpose this study investigate Bloggers consumers' attitudes behavior while choosing restaurant. This lays particular focus upon one such factor - “Food Bloggers” which widely utilized by restaurants marketers days promote their product or services. It has been undertaken gain insight food consumer preference visit consumers’ perception towards reviews recommendations. The further extends analyze customer expectations attitude regarding